Design Strategy + Collection Direction
For brands looking to refine or elevate their knitwear offer.
Alongside design work, I also support brands in taking a step back to assess how knitwear sits within the wider collection.
This might include:
• Reviewing current knitwear categories and strengths
• Identifying gaps or opportunities within the offer
• Structuring knitwear across a season or collection
• Developing clear design direction for future development
This type of work often sits at the early stage of a project, or at a key stage of expansion, to help design teams move forward with clarity and create a stronger framework for the season.
