Poppy Gooderick | Womenswear Designer
Womenswear designer working across categories, with a strong foundation in knitwear.
I help brands build clear, compelling collections through considered design direction, sharp analysis, and structured development.
Amsterdam based · Available across Europe
Selected collaborations include Calvin Klein, G-Star, Adidas by Stella McCartney.
How I work
I work closely with design teams, offering both hands-on design and a clear, structured approach to collection development.
My process focuses on understanding what’s already working within a brand, identifying what’s missing, and strengthening knitwear categories in a way that supports clarity, consistency, and long-term development.
Studio
Working from my Amsterdam based studio, I have access to an extensive archive of knit-downs, yarn books, colour references, and samples built over 12+ years in industry.
This allows me to work remotely at a senior level when needed, while also enjoying close in-studio collaboration.
Available for freelance and project-based collaborations.