I collaborate with fashion brands as a freelance designer and womenswear consultant, supporting design teams across Amsterdam, London, Paris and more.

Work Together

Knitwear garment design by freelance designer Poppy Gooderick

Freelance Design Support

I work closely with in-house design teams to support the development of knitwear collections from concept through to design development.

This can include:

• Knitwear concept and garment design
• Collection development and refinement
• Sketching and technical design packs
• Seasonal research and moodboards
• Supporting the wider collection narrative

Projects can be short-term freelance support, seasonal design collaboration, or longer consultancy roles depending on the needs of the brand.

Available in-studio in Amsterdam, London and Paris, or remotely from my studio.

Knitwear garment design by freelance designer Poppy Gooderick

Design Strategy + Collection Direction

For brands looking to refine or elevate their knitwear offer.

Alongside design work, I also support brands in taking a step back to assess how knitwear sits within the wider collection.

This might include:

• Reviewing current knitwear categories and strengths
• Identifying gaps or opportunities within the offer
• Structuring knitwear across a season or collection
• Developing clear design direction for future development

This type of work often sits at the early stage of a project, or at a key stage of expansion, to help design teams move forward with clarity and create a stronger framework for the season.

Open to other collaborations, to discuss just drop me an email.